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The organizers behind Park51 never expected such strong opposition to building an Islamic community center and mosque two blocks from Ground Zero. The New York Times recently noted the group's "early missteps" in presenting a clear message of what the project's backers planned for the space. Social media consultant Oz Sultan is now hoping to [... ]

Debbie Weil is author of THE CORPORATE BLOGGING BOOK and a corporate social media consultant based in Washington, DC. She is @debbieweil on Twitter and blogs at DebbieWeil.com . You’ve heard about “sticky content.” Back in the days of Web 1.0 it was what made folks stick around on your website. The idea was they would stay a while, read every word and then buy whatever you were selling. (This turned out to be a fallacy, but that’s a different post.) Microblogging demands that you create

Debbie Weil is author of THE CORPORATE BLOGGING BOOK and a corporate social media consultant based in Washington, DC. She is @debbieweil on Twitter and blogs at DebbieWeil.com . You’ve heard about “sticky content.” Back in the days of Web 1.0 it was what made folks stick around on your website. The idea was they would stay a while, read every word and then buy whatever you were selling. (This turned out to be a fallacy, but that’s a different post.) Microblogging demands that you create

Alison Driscoll is an interactive copywriter and social media consultant who specializes in Facebook. She authors a blog at alisondriscoll.com . When Facebook first launched, we joined any and every Group we received an invite for. Now, Pages have taken over, offering us more content and interactivity than Groups could ever have dreamed of. So we become Fans, showing how much we love everything from True Blood and Coca-Cola to cuddling and napping. The explosion of Pages has created a lot